During which phase of the marketing planning process does a firm engage in segmentation,targeting,and positioning?
A) planning phase
B) implementation phase
C) identify and evaluate opportunities phase
D) control phase
E) strategy phase

Question

Quizplus · Accepted Answer

Segmentation, targeting, and positioning are key activities in the "identify and evaluate opportunities" phase of the marketing planning process. This phase involves understanding different market segments, selecting which ones to target, and determining how to position the product or service to appeal to the chosen segments.

During Which Phase of the Marketing Planning Process Does a Firm