Which of the following is the third step in the marketing planning process?
A) define the business mission
B) identify and evaluate opportunities
C) evaluate using a matrix
D) implement marketing mix and allocate resources
E) perform situation analysis

Question

Quizplus · Accepted Answer

The third step in the marketing planning process is to identify and evaluate opportunities. This step involves looking for potential opportunities in the market, evaluating their feasibility and attractiveness, and selecting the most promising ones to pursue.

Which of the Following Is the Third Step in the Marketing