A ________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
A)mass marketing analysis
B)psychographic profile
C)perceptual map
D)loyalty timeline
E)Tapestry analysis

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive a company's products or brands relative to competitors in the marketplace. It is often used to identify gaps in the market or opportunities for differentiation.

A ________ Is Often Used to Illustrate the Position of a Firm's