When airlines created frequent-flyer programs,they were among the first retailers to embrace
A) geographic segmentation.
B) education segmentation.
C) lifestyle segmentation.
D) convenience segmentation.
E) loyalty segmentation.

Question

Quizplus · Accepted Answer

Frequent-flyer programs are designed to reward and retain loyal customers. This falls under the category of loyalty segmentation, where customers are segmented based on their level of loyalty to the brand or company.

When Airlines Created Frequent-Flyer Programs,they Were Among the First Retailers