A toothpaste tube is an example of a ________ package.
A) primary
B) secondary
C) brand positioning
D) private-label
E) convenience

Question

Quizplus · Accepted Answer

A toothpaste tube acts as a primary package as it directly contains and protects the product. Secondary packages are used for the shipping and transportation of primary packages, such as a cardboard box containing multiple toothpaste tubes. Brand positioning and private-label refer to branding and marketing strategies while convenience refers to the ease of use for the consumer, none of which relate to the toothpaste tube packaging itself.

A Toothpaste Tube Is an Example of a ________ Package