When consumers associate a brand with a certain level of quality and familiar attributes,allowing consumers to make quick decisions,the brand
A) establishes novelty.
B) is the only one the consumer will consider.
C) reduces delivery costs.
D) facilitates purchasing.
E) creates brand dilution.

Question

Quizplus · Accepted Answer

When a brand is associated with a certain level of quality and familiar attributes, it facilitates purchasing by allowing consumers to make quick decisions. This is because the brand has built trust and credibility with consumers, who are more likely to choose the brand over competitors.

When Consumers Associate a Brand with a Certain Level of Quality