All of the following would be part of the launch of a new product except
A) determining the marketing budget for the first year of the product.
B) finalizing the marketing mix variables.
C) determining the price for the product.
D) making decisions regarding positioning the product.
E) starting to make preliminary decisions about the target market.

Question

Quizplus · Accepted Answer

Starting to make preliminary decisions about the target market should occur before the launch phase of a new product. This step is crucial for guiding the development of the product, its marketing strategy, and how it will be positioned in the market. The other options (A, B, C, D) are typical activities that would occur during the launch phase.

All of the Following Would Be Part of the Launch