If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is
A) market testing.
B) product development.
C) brainstorming.
D) reverse engineering.
E) launching of the product.

Question

Quizplus · Accepted Answer

If a new product concept receives positive evaluations from potential customers during concept testing, the next step for a firm is typically product development. This involves creating and testing prototypes, refining the product design and features, and optimizing production processes. Once the product has been developed and refined, it can be launched into the market. Market testing may also occur during this phase to further refine the product and assess consumer demand. Brainstorming and reverse engineering are not the most immediate next steps once a product concept has received positive evaluations, as they are more focused on generating new ideas or analyzing existing products, respectively.

If a New Product Concept Gets Positive Evaluations from Potential