Which of the following is least likely to be a source of ideas for new products?
A) R&D efforts
B) licensing agreements
C) consumer research
D) geodemographic segmentation
E) brainstorming

Question

Quizplus · Accepted Answer

Geodemographic segmentation is a marketing strategy used to divide a population into smaller groups based on geographic location and demographic characteristics. While it can provide valuable insight into customer behavior and preferences, it is not primarily intended as a source for generating new product ideas. R&D efforts, licensing agreements, consumer research, and brainstorming are all more commonly used to spark ideas for new products.

Which of the Following Is Least Likely to Be a Source