Sean relocated to take a new job,and when he got sick he needed to find a doctor.He discovered during the visit that he didn't like the one he had chosen,and he knew he'd never go back to that doctor.From a marketing perspective,his situation highlights one of the key differences between products and services,known as
A) intangibility.
B) professional competence.
C) perishability.
D) inseparability.
E) heterogeneity.

Question

Quizplus · Accepted Answer

Inseparability is the key difference between products and services that is highlighted in Sean's situation. This refers to the fact that services are produced and consumed simultaneously, and the provider of the service (in this case, the doctor) cannot be separated from the service itself. This means that the quality of the service is highly dependent on the provider, and if Sean didn't like the doctor, he would be unlikely to continue using their services. In contrast, with products, the producer does not need to be present for the product to be used or enjoyed.

Sean Relocated to Take a New Job,and When He Got