When Costco sells to consumers directly,it acts as a _______; when it sells to other businesses,such as a restaurant owner,it acts as a _______.
A) wholesaler; retailer
B) retailer; manufacturer
C) retailer; wholesaler
D) manufacturer; wholesaler
E) marketing channel; supply channel

Question

Quizplus · Accepted Answer

When Costco sells directly to consumers, it is acting as a retailer because it is selling products in smaller quantities for personal use. When it sells to other businesses, like a restaurant owner, it acts as a wholesaler because it is selling goods in bulk for business use, not personal consumption.

When Costco Sells to Consumers Directly,it Acts as a _______;