Which of the following is NOT a change in marketing communication practices?
A) increased reliance on outside suppliers, or specialized services
B) reduced dependence on mass media advertising
C) increased reliance on highly targeted communication methods
D) heightened demands on suppliers
E) increased efforts to assess communications' return on investment

Question

Quizplus · Accepted Answer

Increased reliance on outside suppliers or specialized services is not a change in marketing communication practices; it has been a common practice for many years.

Which of the Following Is NOT a Change in Marketing