One reason firms have not practiced IMC is because different units within organizations have specialized in separate aspects of marketing communications.

Question

Quizplus · Accepted Answer

This statement is true. In the past, companies have often organized their marketing communications efforts into separate units or departments, such as advertising, public relations, sales promotion, and personal selling, and these units might have had their own budgets, goals, and metrics. This siloed approach can make it difficult to coordinate messaging and create a consistent brand image across different media and channels, which is why IMC has become increasingly popular in recent years.

One Reason Firms Have Not Practiced IMC Is Because Different