Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Happy Traveller's reward points program for its members is an example of _____.
A)customer relationship management
B)sales orientation
C)corporate social responsibility
D)promotional partnership

Question

Quizplus · Accepted Answer

Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.These approaches emphasize customer retention and ongoing customer satisfaction rather than short-term transactions.Happy Traveller Ltd.carefully uses information on customer interests to develop relationships with customers and retain their loyalty.