Customer relationship management is rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.
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Q1: A target market can be formally defined
Q3: In marketing, a product is defined as
Q4: In the production orientation stage, companies tried
Q5: Successful marketing is focused on customer needs
Q6: In most organizations, the Marketing function provides
Q7: Many large firms measure the effectiveness of
Q8: The marketing mix refers to the 4
Q9: Market describes the potential consumers who have
Q10: Relationship marketing involves a personal, ongoing relationship
Q11: CRM or Customer Relationship Management is a
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