Which of the following statements about the family life cycle is true?
A)The family life cycle concept describes a continuum along which growing families can be arbitrarily placed.
B)Consumers act and purchase in the same way throughout the different phases of a family life cycle.
C)Purchasing behaviour changes at different phases of the family life cycle.
D)Individuals who live alone are not a part of the family life cycle.

Question

Quizplus · Accepted Answer

The family life cycle concept describes the distinct phases that a family progresses through from family life cycle formation to retirement, each phase bringing with it identifiable purchasing behaviours.

Which of the Following Statements About the Family Life Cycle