Retailers can reduce problems associated with selective retention by:
A)hiring well-known celebrities to sponsor their products.
B)using a more complex store layout.
C)providing brochures for consumers to take home.
D)adopting advertising campaigns that use bright colours and/or snappy background music.

Question

Quizplus · Accepted Answer

Selective retention means that consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.This affects the internal and external information search stage of the purchase decision process.This is why furniture and automobile retailers often give consumers product brochures to take home after they leave the showroom.

Retailers Can Reduce Problems Associated with Selective Retention By