When consumers use each of the five stages of the consumer purchase decision process in the purchase of a product, and spend considerable time and effort on external information search and in identifying and evaluating alternatives, they are engaging in _____ problem solving.
A)routine
B)limited
C)extended
D)situational

Question

Quizplus · Accepted Answer

In extended problem solving, each of the five stages of the consumer purchase decision process is used in the purchase, including considerable time and effort on external information search and identifying and evaluating alternatives.

When Consumers Use Each of the Five Stages of the Consumer