An external search for product information is especially important when:
A)the level of interest in a product is high.
B)a review of past experience provides adequate information.
C)the risk of making a wrong purchase decision is low.
D)the item is frequently purchased.

Question

Quizplus · Accepted Answer

A consumer may undertake an external search for information.This is especially needed when one does not have much past experience or knowledge, the risk of making a bad decision is high, and the level of interest in the product is high.

An External Search for Product Information Is Especially Important When