Which of the following is true of test markets?
A)Test markets are not time-consuming.
B)Test markets are inexpensive.
C)Test-market results are easy to interpret.
D)Test markets are visible to the competition.

Question

Quizplus · Accepted Answer

Test markets provide a more realistic evaluation of product or promotional success than other research options.Test markets provide a more accurate reflection and predictor of consumer behaviour than other forms of research.It is easy for competitors to follow test markets in most situations.

Which of the Following Is True of Test Markets