Susan has not been given any specific instructions regarding how to select the sample for her questionnaire.She can't decide how to start her survey, and finally uses arbitrary judgment to select a sample so that the chance of selecting a particular element of the population is either unknown or zero.Which of the following types of market research techniques is Susan using in this scenario?
A)population surveying
B)secondary research
C)non-probability sampling
D)qualitative sampling

Question

Quizplus · Accepted Answer

Susan is using the non-probability technique.Non-probability sampling involves the use of arbitrary judgment by the market researcher to select a sample so that the chance of selecting a particular element of the population is either unknown or zero.

Susan Has Not Been Given Any Specific Instructions Regarding How