To be effective, research reports must be structured to help marketers make specified decisions.

Question

Quizplus · Accepted Answer

Research reports should provide clear and relevant insights that help marketers make informed decisions. The structure of the report should be organized logically, with a clear introduction, research methodology, results, conclusions, and recommendations that align with the marketing objectives. This helps marketers understand the research findings and apply them to their business decisions.

To Be Effective, Research Reports Must Be Structured to Help