Probability sampling involves the use of arbitrary judgment by the market researcher to select a sample so that the chance of selecting a particular element of the population is either unknown or zero.

Question

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Probability sampling involves using known probabilities to select a sample from a population, rather than arbitrary judgment. The goal is to ensure that every element of the population has a known chance of being selected for the sample.

Probability Sampling Involves the Use of Arbitrary Judgment by the Market