The second step in the market research process is to define the problem, issue, or opportunity.
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Q5: Research designed to identify cause-and-effect relationships among
Q6: Exploratory research is often conducted with the
Q7: Focus group research, in-depth interviews, online communities,
Q8: Causal research studies examine elements such as
Q9: The 4 v's of big data are:
Q11: Objectives are specific, measurable goals that the
Q12: Qualitative research is statistically reliable information that
Q13: Exploratory secondary data is data that researchers
Q14: An in-depth interview is an informal interview
Q15: Analytics can help marketers with market segmentation
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