When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble-gum flavour.Later the same basic formula was given a fresh, minty flavour to appeal to adults.What is this marketing strategy called?
A)niche marketing
B)mass marketing
C)segment marketing
D)micro marketing

Question

Quizplus · Accepted Answer

This is an example of segment marketing.Segment marketing involves designing specific products and services to meet the needs of different target groups.

When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride