A product is revised and new features are added in order to focus the market on the product and to provide it with a renewed competitive advantage.This approach to extend the product life cycle is called:
A)harvesting a product.
B)finding new uses for a product.
C)targeting current users with extended usage strategies.
D)repositioning a product.

Question

Quizplus · Accepted Answer

Once a product has reached its maturity stage, it often needs an injection of newness to focus the market on the product and to provide it with a renewed competitive advantage.This can be achieved through new product development initiatives and/or repositioning the product to more readily meet changing consumer needs.

A Product Is Revised and New Features Are Added in Order