Which of the following is a characteristic of the maturity stage of the product life cycle?
A)advertising emphasis switches to primary demand
B)growing proportion of initial purchasers to repeat purchasers
C)rapid rise in sales and profits
D)competitors are well-established

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by a slowdown of growth in both the sales and profit areas.Competitors are well-established and fewer new consumers enter the market.

Which of the Following Is a Characteristic of the Maturity