The stage of the new product development process called _____ attempts to reduce the array of brainstorming ideas down to a manageable list of promising concepts.
A)screening and evaluation
B)idea generation
C)strategy
D)development

Question

Quizplus · Accepted Answer

The third stage of the new product development process, screening and evaluation, attempts to reduce the array of brainstorming ideas down to a manageable list of promising concepts.

The Stage of the New Product Development Process Called _____