Odd-even pricing is:
A)setting prices one way for product lines and another way for individual brands.
B)setting prices of luxury items at even price points and setting the price of necessities at odd price points.
C)setting prices a few dollars or cents under an even number.
D)a method of pricing where price often falls following the reduction of costs associated with the firm's production experience.

Question

Quizplus · Accepted Answer

Odd-even pricing involves setting prices a few dollars or cents under an even number.

Odd-Even Pricing Is