Price is unique in the 4 Ps as it is the only element that can affect both Total Revenues and Total Costs.

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Price is the only element in the 4 Ps which can have a direct impact on both Total Revenues and Total Costs. By setting a higher price, a business may earn more revenue, but may also incur higher costs due to lower demand or increased production costs. Conversely, a lower price can lead to lower revenues but may also lead to reduced costs by increasing demand and benefiting from economies of scale.

Price Is Unique in the 4 Ps as It Is