Jimmy's, a multichannel retailer, assists customers to order items that may be out of stock at one of its retail stores.The customers may use the catalogue to place the order.This provision best illustrates that Jimmy's:
A)mainly has its retail outlets in the central business district.
B)recognizes that the Internet is an effective relationship-building medium among different channel operations.
C)benefits from the synergy of sharing information among their different channel operations.
D)typically reduces the size of its target markets.

Question

Quizplus · Accepted Answer

Multichannel retailers utilize and integrate a combination of traditional store and non-store formats such as catalogues and online retailing.The use of multiple channels allows these retailers to offer a broader spectrum of benefits and experiences.

Jimmy's, a Multichannel Retailer, Assists Customers to Order Items That