Amy is in the midst of deciding on specific timing of TV advertisements and online video placements.She is most likely engaged in
A)Scheduling the IMC elements
B)Setting the promotional budget
C)Designing the promotional program
D)Evaluating the promotional program

Question

Quizplus · Accepted Answer

The promotional schedule describes when a specific promotional tool is used and for what frequency and duration.

Amy Is in the Midst of Deciding on Specific Timing