_____ involves the two-way flow of communication between a buyer and seller, often face-to-face, or facilitated through communication devices, to influence an individual or group purchase-decision.
A)Trade promotion
B)Personal selling
C)Event marketing
D)Sponsorship

Question

Quizplus · Accepted Answer

Personal selling involves the two-way flow of communication between a buyer and seller, often face-to-face, or facilitated through communication devices, to influence an individual or group purchase-decision.

_____ Involves the Two-Way Flow of Communication Between a Buyer