When a company uses a blog to create a buzz in the market about its upcoming product, resulting in a boost in its sales.This is an example of using _____ media.
A)augmented
B)paid
C)owned
D)earned

Question

Quizplus · Accepted Answer

Earned media, a term with origins in the public relations industry, refers to the free publicity secured through unpaid media mentions and consumers who spread the word through word-of-mouth or the Internet.

When a Company Uses a Blog to Create a Buzz