There is a changing landscape in terms of media and how consumers are interacting with marketing communications.What change has happened to make it easier for a company to have a two-way communication with the consumer?
A)closed-circuit TV
B)LinkedIn
C)in store market surveys
D)online services such as e-mail and social media

Question

Quizplus · Accepted Answer

Affordable Internet technology provides consumers in Canada with easy-to-use services and devices that facilitate marketing communications.Free online services such as e-mail, search engines, and social media have democratized the media so that two-way communication now exists between consumers and marketers.

There Is a Changing Landscape in Terms of Media and How