Philip, who is a regular customer of Fairmont Banff Spring.He On arrival, he gets out of the cab, enters the hotel, goes to the guest desk, and talks to the guest executive about his room.These customer interactions are referred to as _____.
A)tangible contacts
B)touch points
C)stimuli
D)response centres

Question

Quizplus · Accepted Answer

These are called touch points.Touch points are just another way to describe customer interactions with the brand or company.Customer interactions include every point in which the customer interacts with a business, product, or service.For Philip, it includes the anticipation of going to Fairmont Banff Spring, getting out of the cab, walking up to the hotel, and talking to the guest executive.

Philip, Who Is a Regular Customer of Fairmont Banff Spring