_____ is defined as managing customer interactions to build brand equity and improve long-term profitability.
A)Customer experience management
B)Customer branding
C)Customer relationship management
D)Customer reward program

Question

Quizplus · Accepted Answer

A concept similar to CRM is a process called customer experience management (CEM).It's defined as managing customer interactions to build brand equity and improve long-term profitability.

_____ Is Defined as Managing Customer Interactions to Build Brand