The forecasting method which uses anonymous questionnaires to achieve a consensus forecast is:
A) sales force composites.
B) consumer surveys.
C) the Delphi method.
D) time-series analysis.
E) executive opinions.

Question

Quizplus · Accepted Answer

The Delphi method is a technique in which anonymous questionnaires are used to achieve consensus on a forecast among a group of experts. The experts' opinions are solicited and compiled, and then shared anonymously. Each expert has an opportunity to revise his or her opinion in light of the group's views until a consensus forecast is reached. This method is particularly useful when experts are widely dispersed and have difficulty meeting face to face.

The Forecasting Method Which Uses Anonymous Questionnaires to Achieve a Consensus