Which of the following is most likely to involve establishment of a new operation in a foreign country?
A)consolidation
B)greenfield investment
C)acquisition
D)licensing agreement
E)mass customization

Question

Quizplus · Accepted Answer

Greenfield investment involves establishing a new operation from scratch, which typically entails building a new facility, hiring and training employees, and developing local supply chain relationships. This is in contrast to acquisition, which involves taking over an existing company or operation, and licensing agreements, which involve granting access to intellectual property or products for a fee or royalty. Consolidation and mass customization are not directly related to foreign market entry.

Which of the Following Is Most Likely to Involve Establishment