Which of the following modes of entry into foreign markets can result in a lack of control over quality?
A)exporting
B)franchising
C)turnkey projects
D)wholly owned subsidiaries
E)joint ventures

Question

Quizplus · Accepted Answer

In franchising, the franchisor grants the franchisee the right to use its brand and business model, but the franchisee operates independently, which can lead to variations in quality control.

Which of the Following Modes of Entry into Foreign Markets