Which of the following strategies can companies use as they begin to market their products and establish production facilities overseas?
A)Localization
B)International
C)Global
D)Transnational
E)All of these choices

Question

Quizplus · Accepted Answer

Companies can use any of these strategies—localization, international, global, or transnational—depending on their specific goals, resources, and market conditions when marketing products and establishing production facilities overseas.

Which of the Following Strategies Can Companies Use as They