The failure rate of innovative products is
A) high.
B) low.
C) consistent with failure rates in other areas of a company's operations.
D) moderate.
E) too difficult to assess.

Question

Quizplus · Accepted Answer

Research shows that the failure rate of innovative products is high, estimated to be between 70-90%. This is because innovative products often face challenges such as consumer acceptance, technical problems, and market competition.

The Failure Rate of Innovative Products Is