Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere,anytime." What generic strategy is represented by this advertisement?
A) Cost leadership
B) Differentiation
C) Stuck in the middle
D) Focused differentiation
E) Both cost leadership and differentiation simultaneously

Question

Quizplus · Accepted Answer

Delta Airlines is promoting its differentiation strategy by emphasizing its ability to fly to any destination at any time, highlighting the convenience and flexibility it offers its customers.

Delta Airlines Used to Advertise Its High-Quality Air Travel Service