A firm makes complex telecommunications products,such as cellular telephones.Because this company has a distinctive competency in research and development,it should try to differentiate its product through
A)reliability.
B)innovation.
C)advertising.
D)service.
E)low price.

Question

Quizplus · Accepted Answer

Given that the company has a distinctive competency in research and development, the best way to differentiate its product would be through innovation. This would showcase the company's strength in R&D and set the product apart from competitors. Other options such as reliability, service or low price are important factors, but the company's strength in R&D makes innovation the strongest choice for differentiation. Advertising can also be important, but it doesn't directly relate to the company's competencies.

A Firm Makes Complex Telecommunications Products,such as Cellular Telephones