When technological change is low and customer needs are well established and standardized,the most appropriate generic strategy to pursue is
A) market concentration.
B) differentiation.
C) focus.
D) asset reduction.
E) cost leadership.

Question

Quizplus · Accepted Answer

When technological change is low and customer needs are well established and standardized, the best strategy is to follow a cost leadership approach. This means focusing on minimizing costs while maintaining quality standards, which allows a company to offer products at lower prices and gain an advantage over competitors. This approach is particularly effective in mature and stable markets where price competition is high.

When Technological Change Is Low and Customer Needs Are Well