E*Trade,the online brokerage company,is an example of a new entrant to an industry that has used the Internet to overcome barriers to entry and compete successfully against market leaders.

Question

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E*Trade was one of the first online brokerages, and it used the internet to reduce costs and make trading more accessible to individual investors. By doing so, it was able to compete successfully against traditional market leaders in the brokerage industry.

E*Trade,the Online Brokerage Company,is an Example of a New Entrant