Differentiation leads to high brand loyalty,which in turn reduces the threat of new firms entering the industry.
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Q1: Market segmentation is an evolving,ongoing process that
Q5: Maximizing the profitability of a company's business
Q7: Focusers are vulnerable to shifting consumer tastes,which
Q8: A cost leader must respond to the
Q9: Both the way a product is differentiated
Q10: The three generic business-level strategies are cost
Q12: Companies that successfully pursue a cost leadership
Q14: Differentiation on the basis of innovation and
Q15: To pursue a successful business model,managers must
Q17: Once a focused differentiator gains competitive advantage
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