Firms in fragmented industries most often follow which generic strategy?
A)Differentiation
B)Cost leadership
C)Focused low cost
D)Stuck in the middle
E)Focused differentiation

Question

Quizplus · Accepted Answer

Firms in fragmented industries typically have numerous small competitors, making it challenging to gain a competitive advantage based on price or quality. Therefore, a focused differentiation strategy, which targets a specific market niche with unique, high-quality products or services, is often the best approach.

Firms in Fragmented Industries Most Often Follow Which Generic Strategy