If a first mover has complementary assets,barriers to imitation are high,and capable competitors are few,the first mover should
A)license the innovation to others.
B)develop and market the innovation jointly with other companies through a strategic alliance or joint venture.
C)develop and market the innovation itself.
D)sell the technology outright to another firm.
E)wait until competitors develop an alternative product.

Question

Quizplus · Accepted Answer

If a first mover has complementary assets, barriers to imitation are high, and capable competitors are few, the best choice would be to develop and market the innovation itself. This would allow the first mover to establish brand recognition and customer loyalty, which would be difficult for competitors to replicate. Furthermore, the complementary assets would provide some protection against imitators, and the high barriers to imitation would make it difficult for competitors to enter the market. By developing and marketing the innovation themselves, the first mover can establish a dominant market position and reap the benefits of being a first mover.

If a First Mover Has Complementary Assets,barriers to Imitation Are