Which of the following is not a basic strategy for a first mover?
A) Develop and market the innovation itself
B) Develop and market the innovation jointly with other companies through a strategic alliance or joint venture
C) License the innovation to others
D) Discourage development of complementary assets
E) All of these choices

Question

Quizplus · Accepted Answer

Discouraging development of complementary assets is not a basic strategy for a first mover. The other options (A, B, and C) are all strategies that a first mover may use to gain a competitive advantage.

Which of the Following Is Not a Basic Strategy for a First